Category Archives: Advertisement

What you need to know about advertisement impression?

What you need to know about advertisement impression?

By Patrick Hill @HGDMarketing

 

 

 

Advertising on social platforms and apps are the way to go for businesses. The problem you may have is understanding the operation of advertising on these platforms. When you first sign up for advertisement on both platforms, you must know advertisement languages, and it’s functions. The trick is to gather data to broaden your knowledge of advertisement. So, when you are applying information for ads of your business, you may need to know these things before you proceed to place an ad over the platform.

 

Impression is self-explanatory. You know what it means personally so it really doesn’t need much explanation. I am going to keep it simple. Impression is an idea, feeling, or opinion about something or someone, especially one formed without conscious thought or on the basis of little evidence. This is the dictionary term of impression. When it comes to advertisement term, impression is an ad that is fetched from its source. For instance, you place an ad for a hair growth product through twitter ads. The ad goes all over twitter based on the information you apply. Impressions are not clicks or sales remember that. Impressions is a counter. Basically, it counts how many users saw the ad without clicking on the ad.

 

You will also notice the impression estimate rate once you have completed the first set of information when you are setting up your campaign.  Remember that impression is as important as when you go out for a date, event, and interview. You want to make a good impression to the users in order for your ad to get conversions.

 

 

 

Next up conversions.

Why the only future worth building includes everyone | Pope Francis

 

 

A single individual is enough for hope to exist, and that individual can be you, says His Holiness Pope Francis in this searing TED Talk delivered directly from Vatican City. In a hopeful message to people of all faiths, to those who have power as well as those who don’t, the spiritual leader provides illuminating commentary on the world as we currently find it and calls for equality, solidarity and tenderness to prevail. “Let us help each other, all together, to remember that the ‘other’ is not a statistic, or a number,” he says. “We all need each other.”

Turn on subtitles (available in more than 20 languages) using the CC button in the bottom right of your screen.

The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more.

 

YouTube Channel

TED

Advertising Spending by Media Outlet Statistics

Advertising Spending by Media Outlet Statistics

By Patrick Hill @HGDMarketing

 

 

 

Advertising Spending by Media Outlet Statistics

In the past five years, companies spend more on online advertisement, and television advertisement. Print advertisement has been less than both online and television. However, companies still invest in print advertisement since it’s another media channel that they can reach their audience. Online advertisement for 2016 has been the biggest increase in spending. Even though the numbers are consistent in the same rate, it doubles in 2016.

 

 Investment chart

(Sources from Advertising Spending by Media Outlet Statistics. (2017).

 

2016

  • Online advertisement – $72,000,000,000
  • Print advertisement – $32,000,000,000
  • Television advertisement – $62,000,000,000

 

2015

  • Online advertisement – $68,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $57,000,000,000

2014

  • Online advertisement – $67,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $46,000,000,000

 

2013

  • Online advertisement – $65,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $46,000,000,000

 

2012

  • Online advertisement – $64,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $39,000,000,000

 

2011

  • Online advertisement – $60,000,000,000
  • Print advertisement – $36,000,000,000
  • Television advertisement – $32,000,000,000

 

 

Reference: 

Advertising Spending by Media Outlet Statistics. (2017). Retrieved from http://www.statisticbrain.com/advertising-spending-by-media-outlet-statistics/

 

Why YouTubers are integrating advertisement in their videos

 The reason why they are integrating advertisement is because they are getting paid to assist other brands to get audiences.

 

YouTube has over a billion viewers each month. It  is an open platform for creators, filmmakers, etc. The best platform for networks to search out talent and also advertisement. Major companies use YouTube to advertise their products and services. As well as share profit with YouTubers as sponsorship. Now, YouTubers are integrating advertisement within their videos than a five to two minute ad break from their sponsors.  The reason why they are integrating advertisement is because they are getting paid to assist other brands to get audiences.  Brands that are not corporate but small businesses that needs awareness. It is important to understand the cost that companies spend on advertisement each month. YouTubers with mass subscribers and viewers are becoming marketing channels for businesses that are trying to grow their demography and geography.

 

The great thing about it is that YouTubers are accepting offers from outside which is a local Pizza joint or small retail boutique store. The thing is they have the leverage of asking price for their service. They can dictate reasonable cost per week or month of promoting your product through their video content. The thing is how much is reasonable for advertisement with a YouTuber, it is based on what they see as reasonable. It can be $500 to $5000. You never know. The benefit of teaming with a YouTube influencer is a plus.

Check out the article link below about how to partner with YouTubers.

http://www.socialmediaexaminer.com/partner-with-youtube-influencers/

 

Hidden Gem Digital Marketing launch date for service (TBA)

Dear Readers,

 

It is honor to give you information about digital marketing and marketing in general. This blog site is dedicated to give you much insight from blogs to videos. I am happy to say that I will be launching my marketing services on my official website which will be announce in the coming months. Continue supporting my business as I am set to make announcement soon. Preparations are in order to officially help your business needs meet your satisfaction and goal. Look out for giveaways such as Starbucks, Staples, and other gift cards. Not to mention coffee mugs, shirts, and more.

 

Check out the website

http://www.hiddengemdigitalmarketing.com

 

What you need to know about marketing

What you need to know about marketing,

Jimmy parents are trying to buy him a car as a high school graduation gift. Jimmy parents weren’t sure where to buy a BMW 2010 M series car until an ad from a local car dealership appear on TV. At that moment, they found what they were looking for but the price was a bit steep. Another car dealership ad comes on TV. Even though this dealership was out of town, the price was reasonable. After discussing where they should go to get Jimmy that car, they decided to go out of town for the reasonable price. Now what did you learn from this example. There were some key assessments that happen in this example.

  1. Advertisement
  2. Promoting
  3. Campaigning
  4. Strategy

Both car dealership use all four elements in this example. They strategize their target areas and prices. They both advertise their product. They promoted their product. They campaign their product. However, one dealership had a better marketing plan. In this case, the parents took the second dealership with the reasonable price. Even though they had to travel out of town, the price was enough for them to take that risk.

Businesses invest nearly millions of dollars on marketing alone. It is the most competitive industry due to the demand to be first among competition. There are so many marketing businesses even small marketing businesses that wants to be in the cash cow competition. Every marketing firm offers the same service as each other. Which is why marketing such a hard-driven industry. Most marketing firms do not offer hourly wages but offer commission based incentives on sells. If you expecting a high salary earning in marketing, you must sell more than the next person.

It’s all about sell, sell, sell. How you sell is how you convince people why you are the best option. The first rule of marketing is never sell your client too high or too low. For example, your client wants to over price their service with your assistance. Given their background and experience which are key essentials for a marketing consultant to assess; you want to protect them from over selling themselves too high. It’s great to have high spirits and confidences. You must remember to think about the consumers. What is reasonable for them and how good is the quality. Understanding the market and consumer behavior. Clients will come with overly high expectations for you to market their brand. It is upon you to assess, examine, evaluate, strategize, and create with all the information giving to you.

Marketing is a sport won by playmakers and coaches. You must execute them right in order to score a winning solution.