Category Archives: Education

What startup communities can learn from the Black Wall Street | Anthony Frasier | TEDxBarnardCollege

What do Silicon Valley and Tulsa, Oklahoma have in common? More than you could ever imagine. Over the past one hundred years both have been home to entrepreneurial multi-millionaires. And though comparatively fewer have heard about The Greenwood District in Tulsa, otherwise known as “Black Wall Street;” Anthony Frasier showcases how the fabric of this once vibrant ecosystem laid the groundwork for innovation and growth all over the United States. Inspired by his predecessors in Oklahoma, Frasier’s TEDx weaves a story of a determined entrepreneur from Tulsa to Newark, who would eventually co-found The Phat Startup and breathe new life into a U.S. community.

“Anthony Frasier is the co-Founder of The Phat Startup, a media company that produces resources for entrepreneurs.
His work has been featured on CNN Money, Forbes, Black Enterprise, and Black In America. Frasier was also named an innovator by AT&T which led to a spot that aired to millions weekly and was praised by The Washington Post. A serial entrepreneur, Frasier founded the startup Playd and award-winning gaming site, The Koalition. Frasier is actively involved in Newark, NJ, helping aspiring entrepreneurs. His initiatives have been recognized by the Business Outreach Center and he was granted the Award for Community Impact in 2012.”

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

How To Write A Business Plan | How To Start A Business

 

 

From: http://www.StartupDaddy.com
Lots of people have ideas to start a business, but starting a successful business takes more than a good idea, it takes planning. Whether you want to start a business out of your garage or get your new venture funded by an angel investor, you need a business plan. This video introduces the elements of a business plan, complete with Business Plan Templates.
To download the free business plan templates go to: http://www.StartupDaddy.com

 

 

Hands on Skills: How to use Twitter for your business.

Hands on Skills: How to use Twitter for your business.

 

Social media has over a billion users that are currently active on the platform. People from all over the globe use social media to connect or reconnect with individuals. Professionals use social media to advertise and network with other professionals. Therefore, professionals use social media to engage with their audience, and other professionals. Even so, it is highly recommended for those professionals to reach audiences for business interaction. Businesses rely on social media to interact as well as marketing. When it comes to social media for businesses, it is highly a priority to engage with your audience. So, how to use Twitter for your business?

 

Twitter is an interesting platform with 140 characters and hashtags. It is where most people just engage in hashtags to be a part of the conversation. Now, I want you to consider the next steps as an assignment for you to acknowledge the do’s & don’ts when setting up a business page on Twitter.

 

The ten do’s.

  1. Interaction
  2. Campaign
  3. Promoting
  4. Advertising
  5. Updates
  6. Products
  7. Services
  8. Events
  9. PR
  10. Showcase

 

The Ten don’ts.

  1. Personal usages
  2. Profanity
  3. Harassing
  4. Bullying
  5. Political
  6. Soliciting
  7. Spam
  8. Discrimination
  9. Hate Speech
  10. Scam

 

The way you use twitter for your business is by being more aware and conscience of your business practices. Know what your 140 character words will be and how you going to reach your audience. The best way to get results for your business is by using hashtags to get impressions which are like views in a way. The higher your impressions are, the more conversions you will get for your business. Conversions are when people click on what you advertise or say on twitter. It is difficult for a business to get sells digitally. However, if you grasp it, you may get results that can be sells. Here is what I want you to do as of developing hands on skills on Twitter.

 

  • Set up a Twitter page for your business
  • Add contacts
  • Make sure your page is set from logo to website link
  • Type 4 to 6 messages using hashtags from trending topics
  • 140 words has to be about brand awareness which is soft selling your brand
  • Explain your business through two messages
  • Present a product or service through two messages
  • Leave a link in one message
  • Use a picture or video of your product or service in one message
  • Interact with curious consumers.
  • Be transparent and confident in your pitch
  • Sell your brand mission and vision to the consumers
  • Repeat each of these steps again each week or month.

 

You will see results within these steps. However, there is no guarantee on getting sells. It depends on your pitch and product. Have to find a way to persuade your audience into buying your product or service.

 

 

Good luck and keep practicing

 

 

 

How stores track your shopping behavior | Ray Burke | TEDxIndianapolis

This talk was given at a local TEDx event, produced independently of the TED Conferences. Why are companies so intent on using technology to track our behavior? Our actions reveal what we desire, how we shop, and why we buy. Retailers can now learn so much more about shopper behavior than ever before, and while these “big data” applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy. These new tools are critical to improving store efficiency and shoppability; and offer a vision of the future of retailing.