Science Of Persuasion from Influenceatwork.

Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation.

Dr. Cialdini’s books, including Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in 30 languages.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Before you begin your business, here are some simple task to get started.

Before you begin your business, here are some simple task to get started.

 

 

  1. Come up with a logo, color scheme, slogan, and name
  2. Are you selling products or service?
  3. What is your business plan?
  4. Who is your demographic audience? (ex. Teens, adults, kids, U.S. Europe, etc.)
  5. How much are you willing spend?
  6. How much time will you put into your business? (ex. Part time or full time hours)
  7. Where will you do business from? (ex. Office or home)
  8. Do you have shipping supplier? (ex. UPS, FedEx, USPS, etc.)
  9. Do you have a website?
  10. What is your expectations for your business?

Basic advice about selling

 

For one to sell, they must get familiar with the product or service they are selling. Take me for instance, I am offering service to business in need of marketing. For me to sell a service, I must get familiar with the service I am selling. It won’t work if I am not familiar with the tools. It’s hard to convince new customers to buy into a product or service that they are skeptical about. You know this yourself being that you are a customer too. Try buying a product that you haven’t brought in a while and then tell me that you would buy it again. That is the attitude of consumer spending.

 

Consumer behavior changes every hour when it comes to spending. To sell a product or service, you must find that niche to get consumers attention. It is easy to determine how you would sell a product. However, selling a product or service without any knowledge of consumer behavior can lead too little to none results. Listen, watch, and analyze consumer spending before you sell a product.
Know what you are selling and believe in what you are selling. Be honest about what you are selling and be transparent about what you are selling. You cannot sell a product or service if you do not feel comfortable or committed with. Consumers are very aware than you about the product or service of which you are offering. What you need to do is be committed to what you are offering. Get comfortable about selling. Bring personality when you are selling a product or service. Research what you are selling. Evaluate what you are selling. Use that information towards what you are selling and then sell yourself to the consumers. Invest information and time to see results.

What you need to know about marketing

What you need to know about marketing,

Jimmy parents are trying to buy him a car as a high school graduation gift. Jimmy parents weren’t sure where to buy a BMW 2010 M series car until an ad from a local car dealership appear on TV. At that moment, they found what they were looking for but the price was a bit steep. Another car dealership ad comes on TV. Even though this dealership was out of town, the price was reasonable. After discussing where they should go to get Jimmy that car, they decided to go out of town for the reasonable price. Now what did you learn from this example. There were some key assessments that happen in this example.

  1. Advertisement
  2. Promoting
  3. Campaigning
  4. Strategy

Both car dealership use all four elements in this example. They strategize their target areas and prices. They both advertise their product. They promoted their product. They campaign their product. However, one dealership had a better marketing plan. In this case, the parents took the second dealership with the reasonable price. Even though they had to travel out of town, the price was enough for them to take that risk.

Businesses invest nearly millions of dollars on marketing alone. It is the most competitive industry due to the demand to be first among competition. There are so many marketing businesses even small marketing businesses that wants to be in the cash cow competition. Every marketing firm offers the same service as each other. Which is why marketing such a hard-driven industry. Most marketing firms do not offer hourly wages but offer commission based incentives on sells. If you expecting a high salary earning in marketing, you must sell more than the next person.

It’s all about sell, sell, sell. How you sell is how you convince people why you are the best option. The first rule of marketing is never sell your client too high or too low. For example, your client wants to over price their service with your assistance. Given their background and experience which are key essentials for a marketing consultant to assess; you want to protect them from over selling themselves too high. It’s great to have high spirits and confidences. You must remember to think about the consumers. What is reasonable for them and how good is the quality. Understanding the market and consumer behavior. Clients will come with overly high expectations for you to market their brand. It is upon you to assess, examine, evaluate, strategize, and create with all the information giving to you.

Marketing is a sport won by playmakers and coaches. You must execute them right in order to score a winning solution.

Hidden Gem Digital Marketing blog