Tag Archives: Advertisement

Advertising Spending by Media Outlet Statistics

Advertising Spending by Media Outlet Statistics

By Patrick Hill @HGDMarketing

 

 

 

Advertising Spending by Media Outlet Statistics

In the past five years, companies spend more on online advertisement, and television advertisement. Print advertisement has been less than both online and television. However, companies still invest in print advertisement since it’s another media channel that they can reach their audience. Online advertisement for 2016 has been the biggest increase in spending. Even though the numbers are consistent in the same rate, it doubles in 2016.

 

 Investment chart

(Sources from Advertising Spending by Media Outlet Statistics. (2017).

 

2016

  • Online advertisement – $72,000,000,000
  • Print advertisement – $32,000,000,000
  • Television advertisement – $62,000,000,000

 

2015

  • Online advertisement – $68,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $57,000,000,000

2014

  • Online advertisement – $67,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $46,000,000,000

 

2013

  • Online advertisement – $65,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $46,000,000,000

 

2012

  • Online advertisement – $64,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $39,000,000,000

 

2011

  • Online advertisement – $60,000,000,000
  • Print advertisement – $36,000,000,000
  • Television advertisement – $32,000,000,000

 

 

Reference: 

Advertising Spending by Media Outlet Statistics. (2017). Retrieved from http://www.statisticbrain.com/advertising-spending-by-media-outlet-statistics/

 

Why YouTubers are integrating advertisement in their videos

 The reason why they are integrating advertisement is because they are getting paid to assist other brands to get audiences.

 

YouTube has over a billion viewers each month. It  is an open platform for creators, filmmakers, etc. The best platform for networks to search out talent and also advertisement. Major companies use YouTube to advertise their products and services. As well as share profit with YouTubers as sponsorship. Now, YouTubers are integrating advertisement within their videos than a five to two minute ad break from their sponsors.  The reason why they are integrating advertisement is because they are getting paid to assist other brands to get audiences.  Brands that are not corporate but small businesses that needs awareness. It is important to understand the cost that companies spend on advertisement each month. YouTubers with mass subscribers and viewers are becoming marketing channels for businesses that are trying to grow their demography and geography.

 

The great thing about it is that YouTubers are accepting offers from outside which is a local Pizza joint or small retail boutique store. The thing is they have the leverage of asking price for their service. They can dictate reasonable cost per week or month of promoting your product through their video content. The thing is how much is reasonable for advertisement with a YouTuber, it is based on what they see as reasonable. It can be $500 to $5000. You never know. The benefit of teaming with a YouTube influencer is a plus.

Check out the article link below about how to partner with YouTubers.

http://www.socialmediaexaminer.com/partner-with-youtube-influencers/

 

HGDM Self-Publishing Service Package (Authors & Companies)

HGDM Self-Publishing Service Package (Authors & Companies)

 

 

This is a breakdown of my services to those who are looking for assistance. The unique thing about my company is that I don’t just work with small businesses. I work with any business that needs my digital marketing services. This is my way of extending beyond than just your normal brand. Let me explain what this Self-Publishing Service Package basically covers.

 

For those who aren’t too familiar with self-publishing, it’s basically you are handling most of publishing and marketing work. You have to pay for the books and marketing for your books. Sometimes it can be expensive doing both parts. Usually when you send your manuscripts to a self-publishing company, you have to pay for the books, and handle the marketing for your books by yourself. Self-Publishing companies only handles 10 to 15% of marketing within a month or two based on what you pay for. Which is kind of dull when you read their package offers. If you happen to run a self-publishing company, you know difficulties of getting the product out there, and extended your service. Not only that it can be stressful trying to market your company as well.

 

This package is just what you need. Here is the complete list for this package. It will be available by March 3rd.

 

  • One year subscription for a personal or professional custom and design website
  • Content marketing
  • Social media advertisement
  • SEO
  • Increase traffic to the website
  • Book store signing
  • Promos
  • Digital influencer
  • Local magazine advertisement
  • YouTube Advertisement (Must have YouTube Channel)

 

 

This package will cover just that. The price has not been estimated yet. However, follow this blog, and you will receive news on all things related to my business services. It will not be available until March 3rd. You can check out the website for additional services.

 

Next week,

HGDM Designer & Fashion Boutique Service, Real Estate Services, Entertainment Services.

 

Go to:

www.hiddengemdigitalmarketing.com

Hidden Gem Digital Marketing launch date for service (TBA)

Dear Readers,

 

It is honor to give you information about digital marketing and marketing in general. This blog site is dedicated to give you much insight from blogs to videos. I am happy to say that I will be launching my marketing services on my official website which will be announce in the coming months. Continue supporting my business as I am set to make announcement soon. Preparations are in order to officially help your business needs meet your satisfaction and goal. Look out for giveaways such as Starbucks, Staples, and other gift cards. Not to mention coffee mugs, shirts, and more.

 

Check out the website

http://www.hiddengemdigitalmarketing.com

 

What you need to know about marketing

What you need to know about marketing,

Jimmy parents are trying to buy him a car as a high school graduation gift. Jimmy parents weren’t sure where to buy a BMW 2010 M series car until an ad from a local car dealership appear on TV. At that moment, they found what they were looking for but the price was a bit steep. Another car dealership ad comes on TV. Even though this dealership was out of town, the price was reasonable. After discussing where they should go to get Jimmy that car, they decided to go out of town for the reasonable price. Now what did you learn from this example. There were some key assessments that happen in this example.

  1. Advertisement
  2. Promoting
  3. Campaigning
  4. Strategy

Both car dealership use all four elements in this example. They strategize their target areas and prices. They both advertise their product. They promoted their product. They campaign their product. However, one dealership had a better marketing plan. In this case, the parents took the second dealership with the reasonable price. Even though they had to travel out of town, the price was enough for them to take that risk.

Businesses invest nearly millions of dollars on marketing alone. It is the most competitive industry due to the demand to be first among competition. There are so many marketing businesses even small marketing businesses that wants to be in the cash cow competition. Every marketing firm offers the same service as each other. Which is why marketing such a hard-driven industry. Most marketing firms do not offer hourly wages but offer commission based incentives on sells. If you expecting a high salary earning in marketing, you must sell more than the next person.

It’s all about sell, sell, sell. How you sell is how you convince people why you are the best option. The first rule of marketing is never sell your client too high or too low. For example, your client wants to over price their service with your assistance. Given their background and experience which are key essentials for a marketing consultant to assess; you want to protect them from over selling themselves too high. It’s great to have high spirits and confidences. You must remember to think about the consumers. What is reasonable for them and how good is the quality. Understanding the market and consumer behavior. Clients will come with overly high expectations for you to market their brand. It is upon you to assess, examine, evaluate, strategize, and create with all the information giving to you.

Marketing is a sport won by playmakers and coaches. You must execute them right in order to score a winning solution.