What do Silicon Valley and Tulsa, Oklahoma have in common? More than you could ever imagine. Over the past one hundred years both have been home to entrepreneurial multi-millionaires. And though comparatively fewer have heard about The Greenwood District in Tulsa, otherwise known as “Black Wall Street;” Anthony Frasier showcases how the fabric of this once vibrant ecosystem laid the groundwork for innovation and growth all over the United States. Inspired by his predecessors in Oklahoma, Frasier’s TEDx weaves a story of a determined entrepreneur from Tulsa to Newark, who would eventually co-found The Phat Startup and breathe new life into a U.S. community.
“Anthony Frasier is the co-Founder of The Phat Startup, a media company that produces resources for entrepreneurs.
His work has been featured on CNN Money, Forbes, Black Enterprise, and Black In America. Frasier was also named an innovator by AT&T which led to a spot that aired to millions weekly and was praised by The Washington Post. A serial entrepreneur, Frasier founded the startup Playd and award-winning gaming site, The Koalition. Frasier is actively involved in Newark, NJ, helping aspiring entrepreneurs. His initiatives have been recognized by the Business Outreach Center and he was granted the Award for Community Impact in 2012.”
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
What you need to know about advertisement impression?
By Patrick Hill @HGDMarketing
Advertising on social platforms and apps are the way to go for businesses. The problem you may have is understanding the operation of advertising on these platforms. When you first sign up for advertisement on both platforms, you must know advertisement languages, and it’s functions. The trick is to gather data to broaden your knowledge of advertisement. So, when you are applying information for ads of your business, you may need to know these things before you proceed to place an ad over the platform.
Impression is self-explanatory. You know what it means personally so it really doesn’t need much explanation. I am going to keep it simple. Impression is an idea, feeling, or opinion about something or someone, especially one formed without conscious thought or on the basis of little evidence. This is the dictionary term of impression. When it comes to advertisement term, impression is an ad that is fetched from its source. For instance, you place an ad for a hair growth product through twitter ads. The ad goes all over twitter based on the information you apply. Impressions are not clicks or sales remember that. Impressions is a counter. Basically, it counts how many users saw the ad without clicking on the ad.
You will also notice the impression estimate rate once you have completed the first set of information when you are setting up your campaign. Remember that impression is as important as when you go out for a date, event, and interview. You want to make a good impression to the users in order for your ad to get conversions.
In this video Sean Cannell from THiNK media TV talks about using social media for marketing, how to drive traffic to your website using youtube, and tips for growing your photography business. If you are interested in using social media for business and driving more traffic to your website, check out this video!
Little Timmy learns about persuasion in adversiting.
Assignment for Applied Psychology.
Written and designed by Lori Benoy and Sole Lander.
Animation and Sound design by Mathew Desanctis
Created for educational purposed only.
No Timmy’s were harmed in the making of this video.
Hands on Skills: How to use Twitter for your business.
Social media has over a billion users that are currently active on the platform. People from all over the globe use social media to connect or reconnect with individuals. Professionals use social media to advertise and network with other professionals. Therefore, professionals use social media to engage with their audience, and other professionals. Even so, it is highly recommended for those professionals to reach audiences for business interaction. Businesses rely on social media to interact as well as marketing. When it comes to social media for businesses, it is highly a priority to engage with your audience. So, how to use Twitter for your business?
Twitter is an interesting platform with 140 characters and hashtags. It is where most people just engage in hashtags to be a part of the conversation. Now, I want you to consider the next steps as an assignment for you to acknowledge the do’s & don’ts when setting up a business page on Twitter.
The ten do’s.
The Ten don’ts.
The way you use twitter for your business is by being more aware and conscience of your business practices. Know what your 140 character words will be and how you going to reach your audience. The best way to get results for your business is by using hashtags to get impressions which are like views in a way. The higher your impressions are, the more conversions you will get for your business. Conversions are when people click on what you advertise or say on twitter. It is difficult for a business to get sells digitally. However, if you grasp it, you may get results that can be sells. Here is what I want you to do as of developing hands on skills on Twitter.
Set up a Twitter page for your business
Make sure your page is set from logo to website link
Type 4 to 6 messages using hashtags from trending topics
140 words has to be about brand awareness which is soft selling your brand
Explain your business through two messages
Present a product or service through two messages
Leave a link in one message
Use a picture or video of your product or service in one message
Interact with curious consumers.
Be transparent and confident in your pitch
Sell your brand mission and vision to the consumers
Repeat each of these steps again each week or month.
You will see results within these steps. However, there is no guarantee on getting sells. It depends on your pitch and product. Have to find a way to persuade your audience into buying your product or service.
Communication is critical to success in business and life. Concerned about an upcoming interview? Anxious about being asked to give your thoughts during a meeting? Fearful about needing to provide critical feedback in the moment? You are not alone! Learn and practice techniques
Wharton Entrepreneurship Workshop, “Business Plan Writing 101,” featuring Patrick FitzGerald, C’97, Managing Director of DreamIt Ventures. FitzGerald discusses what is required to write an effective business plan.
Grant Cardone is an American author, motivational speaker, real estate investor, and sales trainer. In this book “Sell or be Sold” it shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale. Goodreads gave it a 4.3 out of five.
You can listen to the whole entire book for free by listening to the playlist on the left hand sidebar. Grasp as much as you need to learn how to sell.
We design, engineer and support state-of-the-art marketing tools for hotels and chains. Since the creation of the company in 1999, we’ve been focused on helping hotels improve direct bookings through their websites and other channels. Built by marketing experts and real hoteliers, WIHP knows just what it means to manage a hotel, and created a marketing company around the true needs of the modern hoteliers. As a hotel marketing agency, we believe that we are only good if we can increase the revenue and profits of our customers, who are the most important resource we have. Our business purpose is to guide our customers in the hotel marketing world, and to help them make the right decisions that can be measured in increased results. We believe that the best marketing is about promoting and selling the truth, and that being truthful in marketing is one of the most efficient ways to boost sales.
The best method I can suggest for upcoming startup retails is start selling on eBay before doing a web store. Why is that you may ask; it is simple and convenient for sellers to understand about selling goods. eBay is the best hands on tool to use for beginners. Selling a product is not all that simple. eBay isn’t an easy selling platform. What way to better understand consumer behavior then eBay. I manage to sold about $2,368.75 through twenty-two transactions of selling goods on eBay. The way I did it was evaluating consumer behavior through spending. Let’s take this Xbox One S console for example.
Examine the product and marketing of Xbox One S if you were to sell a console through your web store. (B2C)
Value (New or Used)
Cost per item
Now, examine the product and marketing of Xbox One S if you were to sell a console through eBay.
Value (New or Used)
Photos or video
eBay is slightly different from selling on a web site. eBay is the first step towards understand how to sell a product. Like I said earlier, I evaluated how consumer spend when it comes to buying a product. The better I understood that, I can dictate the next process which is the value. With the value, I have to examine how long did I had my console, and give a description of the console. Later, I take photos (which has to be new) of the console, or I can do a 90 second video break down of the product. After that, I have to set up a reasonable price that works best for both parties where they get a console that is new or used and works perfect. Whereas I get a decent profit from the sell of my console. If I happen to have three function able and healthy consoles that are the same, I can add them in as inventory which increase profit. Not to mention I would have to set up a payment system and shipment system. Once that is all settle, I use social media to get the word out on the consoles that are on sale. Which is why eBay is the best learning tool for beginners how are selling products. The better you understand how to sell, you learn more.
The idea is for you to acknowledge how to sell before you take that step to sell a product. Baby steps lead to walking and then you will be able to run a function able retail business. Take baby steps first and then walk.