Tag Archives: Internet

What you need to know about advertisement impression?

What you need to know about advertisement impression?

By Patrick Hill @HGDMarketing

 

 

 

Advertising on social platforms and apps are the way to go for businesses. The problem you may have is understanding the operation of advertising on these platforms. When you first sign up for advertisement on both platforms, you must know advertisement languages, and it’s functions. The trick is to gather data to broaden your knowledge of advertisement. So, when you are applying information for ads of your business, you may need to know these things before you proceed to place an ad over the platform.

 

Impression is self-explanatory. You know what it means personally so it really doesn’t need much explanation. I am going to keep it simple. Impression is an idea, feeling, or opinion about something or someone, especially one formed without conscious thought or on the basis of little evidence. This is the dictionary term of impression. When it comes to advertisement term, impression is an ad that is fetched from its source. For instance, you place an ad for a hair growth product through twitter ads. The ad goes all over twitter based on the information you apply. Impressions are not clicks or sales remember that. Impressions is a counter. Basically, it counts how many users saw the ad without clicking on the ad.

 

You will also notice the impression estimate rate once you have completed the first set of information when you are setting up your campaign.  Remember that impression is as important as when you go out for a date, event, and interview. You want to make a good impression to the users in order for your ad to get conversions.

 

 

 

Next up conversions.

Why the only future worth building includes everyone | Pope Francis

 

 

A single individual is enough for hope to exist, and that individual can be you, says His Holiness Pope Francis in this searing TED Talk delivered directly from Vatican City. In a hopeful message to people of all faiths, to those who have power as well as those who don’t, the spiritual leader provides illuminating commentary on the world as we currently find it and calls for equality, solidarity and tenderness to prevail. “Let us help each other, all together, to remember that the ‘other’ is not a statistic, or a number,” he says. “We all need each other.”

Turn on subtitles (available in more than 20 languages) using the CC button in the bottom right of your screen.

The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more.

 

YouTube Channel

TED

Advertising Spending by Media Outlet Statistics

Advertising Spending by Media Outlet Statistics

By Patrick Hill @HGDMarketing

 

 

 

Advertising Spending by Media Outlet Statistics

In the past five years, companies spend more on online advertisement, and television advertisement. Print advertisement has been less than both online and television. However, companies still invest in print advertisement since it’s another media channel that they can reach their audience. Online advertisement for 2016 has been the biggest increase in spending. Even though the numbers are consistent in the same rate, it doubles in 2016.

 

 Investment chart

(Sources from Advertising Spending by Media Outlet Statistics. (2017).

 

2016

  • Online advertisement – $72,000,000,000
  • Print advertisement – $32,000,000,000
  • Television advertisement – $62,000,000,000

 

2015

  • Online advertisement – $68,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $57,000,000,000

2014

  • Online advertisement – $67,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $46,000,000,000

 

2013

  • Online advertisement – $65,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $46,000,000,000

 

2012

  • Online advertisement – $64,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $39,000,000,000

 

2011

  • Online advertisement – $60,000,000,000
  • Print advertisement – $36,000,000,000
  • Television advertisement – $32,000,000,000

 

 

Reference: 

Advertising Spending by Media Outlet Statistics. (2017). Retrieved from http://www.statisticbrain.com/advertising-spending-by-media-outlet-statistics/