Tag Archives: Stats

Advertising Spending by Media Outlet Statistics

Advertising Spending by Media Outlet Statistics

By Patrick Hill @HGDMarketing

 

 

 

Advertising Spending by Media Outlet Statistics

In the past five years, companies spend more on online advertisement, and television advertisement. Print advertisement has been less than both online and television. However, companies still invest in print advertisement since it’s another media channel that they can reach their audience. Online advertisement for 2016 has been the biggest increase in spending. Even though the numbers are consistent in the same rate, it doubles in 2016.

 

 Investment chart

(Sources from Advertising Spending by Media Outlet Statistics. (2017).

 

2016

  • Online advertisement – $72,000,000,000
  • Print advertisement – $32,000,000,000
  • Television advertisement – $62,000,000,000

 

2015

  • Online advertisement – $68,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $57,000,000,000

2014

  • Online advertisement – $67,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $46,000,000,000

 

2013

  • Online advertisement – $65,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $46,000,000,000

 

2012

  • Online advertisement – $64,000,000,000
  • Print advertisement – $33,000,000,000
  • Television advertisement – $39,000,000,000

 

2011

  • Online advertisement – $60,000,000,000
  • Print advertisement – $36,000,000,000
  • Television advertisement – $32,000,000,000

 

 

Reference: 

Advertising Spending by Media Outlet Statistics. (2017). Retrieved from http://www.statisticbrain.com/advertising-spending-by-media-outlet-statistics/