Tag Archives: Tips

What you need to know about advertisement impression?

What you need to know about advertisement impression?

By Patrick Hill @HGDMarketing

 

 

 

Advertising on social platforms and apps are the way to go for businesses. The problem you may have is understanding the operation of advertising on these platforms. When you first sign up for advertisement on both platforms, you must know advertisement languages, and it’s functions. The trick is to gather data to broaden your knowledge of advertisement. So, when you are applying information for ads of your business, you may need to know these things before you proceed to place an ad over the platform.

 

Impression is self-explanatory. You know what it means personally so it really doesn’t need much explanation. I am going to keep it simple. Impression is an idea, feeling, or opinion about something or someone, especially one formed without conscious thought or on the basis of little evidence. This is the dictionary term of impression. When it comes to advertisement term, impression is an ad that is fetched from its source. For instance, you place an ad for a hair growth product through twitter ads. The ad goes all over twitter based on the information you apply. Impressions are not clicks or sales remember that. Impressions is a counter. Basically, it counts how many users saw the ad without clicking on the ad.

 

You will also notice the impression estimate rate once you have completed the first set of information when you are setting up your campaign.  Remember that impression is as important as when you go out for a date, event, and interview. You want to make a good impression to the users in order for your ad to get conversions.

 

 

 

Next up conversions.

How To Write A Business Plan | How To Start A Business

 

 

From: http://www.StartupDaddy.com
Lots of people have ideas to start a business, but starting a successful business takes more than a good idea, it takes planning. Whether you want to start a business out of your garage or get your new venture funded by an angel investor, you need a business plan. This video introduces the elements of a business plan, complete with Business Plan Templates.
To download the free business plan templates go to: http://www.StartupDaddy.com

 

 

How to Use Social Media to Promote Your Business and Drive Traffic to Your Website

 In this video Sean Cannell from THiNK media TV talks about using social media for marketing, how to drive traffic to your website using youtube, and tips for growing your photography business. If you are interested in using social media for business and driving more traffic to your website, check out this video!

Why YouTubers are integrating advertisement in their videos

 The reason why they are integrating advertisement is because they are getting paid to assist other brands to get audiences.

 

YouTube has over a billion viewers each month. It  is an open platform for creators, filmmakers, etc. The best platform for networks to search out talent and also advertisement. Major companies use YouTube to advertise their products and services. As well as share profit with YouTubers as sponsorship. Now, YouTubers are integrating advertisement within their videos than a five to two minute ad break from their sponsors.  The reason why they are integrating advertisement is because they are getting paid to assist other brands to get audiences.  Brands that are not corporate but small businesses that needs awareness. It is important to understand the cost that companies spend on advertisement each month. YouTubers with mass subscribers and viewers are becoming marketing channels for businesses that are trying to grow their demography and geography.

 

The great thing about it is that YouTubers are accepting offers from outside which is a local Pizza joint or small retail boutique store. The thing is they have the leverage of asking price for their service. They can dictate reasonable cost per week or month of promoting your product through their video content. The thing is how much is reasonable for advertisement with a YouTuber, it is based on what they see as reasonable. It can be $500 to $5000. You never know. The benefit of teaming with a YouTube influencer is a plus.

Check out the article link below about how to partner with YouTubers.

http://www.socialmediaexaminer.com/partner-with-youtube-influencers/

 

Consumer Behaviors: Catherine Roe at TEDxUChicago 2012 #TEDTalk #Business

 

As the Head of Consumer Packaged Goods (CPG) at Google, Catherine Roe helps drive online advertising initiatives for top midwest CPG clients. With her expertise in marketing, shopping behavior, and sales, Catherine helps Google to leverage digital media in connecting CPG clients to their target consumers. She contributes to the Shopper Revolution by focusing on building creative sales solutions and developing highly productive teams.

About TEDx, x = independently organized event. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

TEDx Talks

7 Small Business Marketing Strategies – Top small business marketing strategies

 

http://www.outreach2.com/ These 7 small business marketing strategies are designed to help owners of small to medium to sized businesses grow their sales and profits. Often business owners have one thing in common. Although they may be very good at delivering the products and services their company provides, the problem they have is ensuring enough people really know about it!

So the common problem is how to improve their Sales & Marketing!

From defining your niche, showing your customers proof that your business is the company they should choose, to building a personality into your business. These are all simple and easy to implement small business marketing strategies that every business owner should do.

In this video, Stefan Boyle, founder of http://www.PrintRepublic.co.uk gives 7 small business marketing strategies every business owner should be implementing into their business today!

Stefan Boyle

Hands on Skills: How to use Twitter for your business.

Hands on Skills: How to use Twitter for your business.

 

Social media has over a billion users that are currently active on the platform. People from all over the globe use social media to connect or reconnect with individuals. Professionals use social media to advertise and network with other professionals. Therefore, professionals use social media to engage with their audience, and other professionals. Even so, it is highly recommended for those professionals to reach audiences for business interaction. Businesses rely on social media to interact as well as marketing. When it comes to social media for businesses, it is highly a priority to engage with your audience. So, how to use Twitter for your business?

 

Twitter is an interesting platform with 140 characters and hashtags. It is where most people just engage in hashtags to be a part of the conversation. Now, I want you to consider the next steps as an assignment for you to acknowledge the do’s & don’ts when setting up a business page on Twitter.

 

The ten do’s.

  1. Interaction
  2. Campaign
  3. Promoting
  4. Advertising
  5. Updates
  6. Products
  7. Services
  8. Events
  9. PR
  10. Showcase

 

The Ten don’ts.

  1. Personal usages
  2. Profanity
  3. Harassing
  4. Bullying
  5. Political
  6. Soliciting
  7. Spam
  8. Discrimination
  9. Hate Speech
  10. Scam

 

The way you use twitter for your business is by being more aware and conscience of your business practices. Know what your 140 character words will be and how you going to reach your audience. The best way to get results for your business is by using hashtags to get impressions which are like views in a way. The higher your impressions are, the more conversions you will get for your business. Conversions are when people click on what you advertise or say on twitter. It is difficult for a business to get sells digitally. However, if you grasp it, you may get results that can be sells. Here is what I want you to do as of developing hands on skills on Twitter.

 

  • Set up a Twitter page for your business
  • Add contacts
  • Make sure your page is set from logo to website link
  • Type 4 to 6 messages using hashtags from trending topics
  • 140 words has to be about brand awareness which is soft selling your brand
  • Explain your business through two messages
  • Present a product or service through two messages
  • Leave a link in one message
  • Use a picture or video of your product or service in one message
  • Interact with curious consumers.
  • Be transparent and confident in your pitch
  • Sell your brand mission and vision to the consumers
  • Repeat each of these steps again each week or month.

 

You will see results within these steps. However, there is no guarantee on getting sells. It depends on your pitch and product. Have to find a way to persuade your audience into buying your product or service.

 

 

Good luck and keep practicing