What you need to know about advertisement impression?
By Patrick Hill @HGDMarketing
Advertising on social platforms and apps are the way to go for businesses. The problem you may have is understanding the operation of advertising on these platforms. When you first sign up for advertisement on both platforms, you must know advertisement languages, and it’s functions. The trick is to gather data to broaden your knowledge of advertisement. So, when you are applying information for ads of your business, you may need to know these things before you proceed to place an ad over the platform.
Impression is self-explanatory. You know what it means personally so it really doesn’t need much explanation. I am going to keep it simple. Impression is an idea, feeling, or opinion about something or someone, especially one formed without conscious thought or on the basis of little evidence. This is the dictionary term of impression. When it comes to advertisement term, impression is an ad that is fetched from its source. For instance, you place an ad for a hair growth product through twitter ads. The ad goes all over twitter based on the information you apply. Impressions are not clicks or sales remember that. Impressions is a counter. Basically, it counts how many users saw the ad without clicking on the ad.
You will also notice the impression estimate rate once you have completed the first set of information when you are setting up your campaign. Remember that impression is as important as when you go out for a date, event, and interview. You want to make a good impression to the users in order for your ad to get conversions.
Next up conversions.